This is one of a collection of Betty Crocker recipe cards from 1971 (you can see the entire collection here).
On the reverse is a recipe for the depicted Man-Pleasing appetizer, which is horseradish spiked beef bouillon, with a celery stalk (cleverly referred to as a “swizzle stick”.) I think if I served this libation to my man, he would not find it terribly appetizing. It might even encourage him to stop being my man. Maybe he would go be the man of someone who doesn't consider soup a beverage.
But what really bothers me about this Man-Pleasing Appetizer, is the striking resemblance it bears to this Weight Watcher’s recipe from 1974. The potable on the left is also beef bouillon served in a glass with a celery "swizzle stick" (courtesy of Candyboots):
So is bouillon a satisfying man-snack, a suitable substitution for beef jerky and buffalo wings? Or is it a thirst quenching pitstop on the road to sylphlike willowy-ness? It can't possibly be both, can it? Is the bouillon lobby playing both sides of the fence?